Why do we keep rewarding controversial influencers with more visibility?
You’ve probably noticed this pattern: an influencer behaves badly, gets backlash, and suddenly their follower count skyrockets. Some even rebrand after controversy and become bigger than ever.
The article below calls this out as a dangerous loop:🔗 https://influencersgonewildblog.com/
It dives into the “outrage economy,” where even negative attention becomes fuel for growth. Algorithms don’t know right from wrong—they just promote what people are engaging with. So if a scandal keeps people watching, it gets boosted. Simple as that.
We need to ask:
Are we giving influencers a blueprint to go viral through scandal?
Do platforms need to rethink how they measure “successful” content?
Are we, as users, addicted to drama and helping toxic creators rise?
If controversy is currency, what kind of digital world are we building?
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